If you’re like most people, the thought of nurturing your email newsletter subscribers is a bit daunting. As soon as you receive an email from someone who subscribes to your list, you might feel obligated to respond right away. But there’s no need for this pressure.
There are many different ways to nurture your subscriber base and keep them happy without feeling too overwhelmed by it all. In this article, we’ll explore some of these techniques and discuss why they work so well.
Think About Why Someone Is Subscribing
Before you hit “send” when sending out your newsletter, remember why someone would want to subscribe in the first place. Did they subscribe during a sale?
Maybe they are receiving emails from you to learn about exciting things happening with your company. Some readers might be opening your newsletters every time you send one, while others subscribe but never read what you’ve written.
Once you know why someone wants to receive an email from you, it’s easier to develop ideas on how to nurture them. For example, suppose someone subscribes because they are interested in new product announcements and sales for those items.
In that case, there is no reason to keep bombarding that person with emails containing exciting news about other products.
While some subscribers might appreciate knowing these details, subscribers who joined because they are interested in a specific promotion may eventually unsubscribe.
Keep Subscribers Updated on What You’re Doing
Even if someone subscribed to your list because of a specific promotion, it’s still important to keep them updated on what you’re doing.
If they are interested in more than just one product or idea, make sure to let them know about new developments that could potentially interest them, too.You can do this by sending an email now and then which outlines all of the exciting things happening at your company.
This is also an excellent opportunity for you to discover why people have joined your list—asking subscribers questions like, “What are your interests?” or " Why do you subscribe?" can help you understand what keeps people interested in your newsletters over time.
Offer Subscriber-Only Discounts
Discounts are a great way to show subscribers that they’re valued, and emailing about these subscriber-only promotions is an easy way for you to keep everyone informed.
If someone has joined your list because of a sale or promotion, it’s best if you let them know the next time something similar comes up.
This will help you build strong relationships with your audience so they’ll remain engaged over time. Remember to ask them how they found out about the discount, too. This can give you valuable insight into where people find out about your business, influencing future marketing tactics.
Create an Event or Product Exclusively for Subscribers
A great way to keep subscribers engaged is by creating an exclusive event or product that’s just for them.
This should be something fun that they’ll look forward to engaging with—while not everyone may be interested in taking part, you can consistently offer other rewards, too, like a discount on all purchases made during the event.
If you only have a few subscribers, this could be something as simple as a short contest. If your list is large, you can plan something elaborate like a full-blown giveaway or exclusive sale.
There are tons of ways to create an event for email subscribers and make it fun while also keeping everyone in the loop.
Ask Readers What Topics They Want You to Cover
If you have a lot of subscribers, try asking them what they want to see from you. You can do this by sending out a survey with the same question or just attaching a quick note at the bottom of your following newsletter.
This is an easy way to get valuable feedback from readers who might not be ready to chat with you on social media or through email. Keep track of these ideas, too, so you can always come back to them later when planning future newsletters.
As you can see, there are plenty of ways for you to nurture your email subscribers. Just make sure that whatever you do is fun. If it’s something they’ll eagerly anticipate spending time with, they’re more likely to continue engaging with your newsletters over the long term.
This will help you build strong relationships with readers who are excited about what you have to say and all of the great new products or ideas that you’ll be sharing in the future.