Globally, 4.3 billion people use email, making it one of the top three forms of communication in the world. It’s no wonder that practically every business is looking for a way to monetize the widespread use of this digital correspondence.
One of the most effective ways to harness the ubiquity of email for marketing purposes is through paid newsletters. These newsletters can boost a company’s bottom line in myriad ways.
If your business is looking to boost its marketing strategy, a paid newsletter is an excellent avenue. Paid newsletters are comparatively inexpensive and easy to produce – provided you choose the right newsletter software.
What To Look for in Newsletter Software
Choosing the right newsletter software will help make your marketing endeavor profitable, enhance your company’s image, and dramatically increase brand awareness.
In choosing the software necessary to create a professional paid newsletter, you will need to consider several factors.
Your newsletter software needs to fit your company’s budget. Luckily, several of the most widely-used newsletter creators offer highly affordable plans. Some even offer free options.
Bear in mind that the payment tier you choose may affect which features you can access and the number of subscribers you can reach.
Before you pick your newsletter creation software, you need to have a clear idea of what you plan to include in your newsletter.
What are your goals with this venture? What kind of information do you want to provide for your subscribers? Will you be including videos or other forms of media? How interactive do you want the newsletters to be?
The answers to these questions will help you determine what features will be necessary to fulfill your vision for the project. Then you can compare newsletter creation programs and decide which one best fits your needs.
Ease of Use
Unless you happen to have an IT degree, you probably want to find a program that is highly user-friendly.
Some programs may offer lots of attractive features at a reasonable price, but if it’s going to take months to figure out how to use the software, it’s probably not going to work for your purposes.
Before committing to a newsletter creation program, browse through the user reviews. See what current customers have to say about how easy the software is to use.
This is an important yet easily overlooked factor that you should consider carefully before committing to a newsletter software and price tier. Many programs have subscriber limits depending on which price tier you choose.
It’s probably fine to have a fairly low limit for the first few months. However, if all goes well, your subscriber list should continually grow. So if you start out with a low cap on subscribers, make certain you can switch to a higher price tier when necessary.
7 Best Paid Newsletter Tools
Below are the best-paid newsletter tools currently available. Before signing up for any of the programs on this list, make certain to look carefully into its offerings and limitations to ensure that it will fit the unique needs of your company’s vision for your newsletter.
Upscribe.net is a highly user-friendly newsletter tool that allows you to send personalized emails to your contacts or segments of subscribers, complete with a template designer and simple scheduling. It offers easily embedded opt-in forms and popups to capture emails, with integrations for many major mail clients.
Another handy feature of Upscribe.net is automated email sequences that you can use to nurture new leads, onboard customers, or launch new products.
Upscribe.net offers Stripe connect integration, making it easy for you to offer a paid newsletter and get regular monthly payments from your subscribers.
This tool offers a 14-day free trial and plans from $5 to $39 a month.
Mailchimp features a library with a wide array of email templates. Each of these templates can be adjusted with a user-friendly drag-and-drop editing feature. This program is best-suited to small and medium-sized businesses.
Mailchimp is also compatible with over 300 app integrations, making it highly customizable.
Mailchimp’s free plan includes up to 2,000 subscribers and 12,000 email sends per month.
Paid plans start at $9.99 per month.
Moosend’s major selling point is its user-friendliness. You can create your own email templates, including multimedia elements like videos, or choose one of the pre-made templates in Moosend’s fairly extensive library.
This program includes subscription forms and landing pages along with data analytics and reporting to help you keep track of the effectiveness and reach of your newsletter campaign.
The free plan includes up to 2,000 subscribers. Paid plans start at $8 per month.
ConvertKit offers a free plan that includes up to 1,000 subscribers, unlimited landing pages and forms, and a template library. Every ConvertKit plan also includes sales of digital products and memberships, a feature some programs lack.
Paid plans include a subscriber scoring feature, automated generation, and SparkLoop, and start at $29 per month.
In addition to email newsletter creation, Constant Contact offers a mobile-friendly e-commerce store with secure checkout, eliminating the need for a separate website. It can also create ads for Facebook and Instagram.
Constant Contact is user-friendly, with a handy onboarding program to help any user get started quickly.
Constant Contact plans start at $20 per month.
GetResponse is specifically designed for companies that use sales funnels. It also offers webinar capabilities. It also includes an extensive library of licensed images for use in your emails.
This program is especially useful for course creators.
GetResponse is not as user-friendly for beginners as some of the programs on this list, but it offers a wide array of options for companies that have some email marketing experience.
Plans start at $15 per month.
Mailjet is a paid newsletter creator especially designed for teams. This program makes it simple for teams to collaborate in creating and editing newsletters.
Mailjet offers a handy dynamic content feature that personalizes segments of the emails, like name and location, for each recipient.
Mailjet has a free plan that includes up to 6,000 emails per month. Paid plans start at $9.65 per month.