Email newsletters are a great way to promote your business and keep in touch with customers.  However, do you ever get stuck when you need ideas for content?

It’s often challenging to come up with fresh material constantly. Luckily, there are plenty of ways to brainstorm topics for your newsletter.

In this article, we’ll teach you a few highly engaging content ideas for your email newsletter.

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Create a Compelling Subject Line

You can’t help email subscribers benefit from your newsletter if they aren’t engaged enough to click inside each email sent. Here are ideas for writing compelling email subject lines.

If you’re pushing a new promotion, use the word “new” in your email subject line. Perhaps say something like: “New Sale on Handbags from A-Z Apparel.”

Use power words like “help” or “secret.” You can also try out less traditional phrasing to get subscribers’ attention, such as saying something like: “This is your moment of glory.”

Other ideas to try include:

  • “[VIDEO]”
  • “Behind the scenes”
  • “Why not?”
  • “3 perfect resources:”

Write an Attention-Grabbing Intro Paragraph

Help your subscribers get excited to continue reading each email by starting with a bold statement or by asking a provocative question.

Keep the first sentence concise so you can hook readers’ attention right away. Simple statements work best if your goal is to inspire.

Questions might provoke more thought on the part of your subscribers and encourage them to keep reading.

For example, you might ask, “Are you ready for this?”

Use Engaging Images and Videos

Include a variety of content types in your email newsletter, including images and videos.

Here are some video and image ideas to incorporate.


  • A short promotional video for your business
  • The behind-the-scenes story of a product you offer
  • A how-to guide


  • Beautiful photos of items in the style
  • Your company logo as an overlay on top of any photo
  • People enjoying your products

Include a Catchy Quote

Consider including short quotes from experts or leaders in your industry that you find insightful and motivational. This might work as a Resources email where you link readers to a video, blog post, or podcast interview for each expert.

Include Quotes from Customers

Take quotes to the next level by including client testimonials, which is a great way to let readers know who they can trust and what other people like about your products and services. You can use complete customer case studies as well.

Link out to relevant content so subscribers can learn even more about what you offer. This content is especially helpful if you have longer-form content on your website or blog. Include a brief intro from the blog post and link them out to read the full article.

Share Industry Statistics

Start your email with a compelling statistic to motivate readers and get them excited about what you have to say next. Link back to the blog post where you found the statistic so they can do further research.

Share Employee Stories

Show off the people behind the company and introduce them in a fun way, such as an interview or Q&A style email. You can also share how you got started with the business or what struggles you faced along the way.

Share Exclusive Subscriber Discounts

Provide exclusive discounts only available to email subscribers. These promotions make them feel special, and they will be more likely to continue opening emails in the future.

Offer a discount on specific products and services available for a limited time. For instance, you might include 20% off of their first purchase.

Share a Contest

As the season changes, consider running contests on items perfect for autumn and winter, such as scarves or boots. These promotions are also a great way to get subscribers excited about upcoming holiday sales.

Here are ideas for contests you can run throughout the year:

  • Holiday-themed contests (December)
  • Summer-themed contests (July)
  • Spring-themed contests (April)
  • Winter-themed contests (October/November)

Share Your Company Holiday Party

Inviting readers to experience what it’s like to attend the office holiday party is a great way to humanize your brand and encourage engagement.

Offer Exclusive Products

Create products specifically for email subscribers based on their interests or needs. This will make people feel like you listen to them and appreciate what they have to say.

Use Interactive Content in Your Newsletter

Incorporate interactive content into your email newsletter. Include quizzes, polls, or surveys that get subscribers thinking and sharing their opinions with the community to provoke discussion.

For example, try “What’s Your Ultimate Summer Destination?”

Promote an Upcoming Event

If you’re hosting a significant event like a conference or live training session, promote it in your email newsletter! You can also promote an upcoming webinar or event with limited spots left.

Create an easy-to-read list of links to other blog posts or podcasts you’ve published. Make it clear to readers that this is purely for convenience, as they can click each link right inside the email newsletter.

Social Media Posts

Share social media posts that subscribers can comment on, share, or favorite to show their support for your brand and content. You can also run contests on social media to gain extra interest and engagement across platforms.

Run a Giveaway

Giveaways are a fun way for subscribers to win something they might not afford otherwise. It also drives more traffic back to your website, which is excellent for SEO!

Giveaways don’t have to get complicated. Using the same holiday theme from above, you could host a simple giveaway where people can enter to win one of five gift cards for their favorite winter destination. Just make sure that your company or business is following all local laws and regulations concerning giveaways.


Now that you have some engaging content ideas, brainstorm ways to fit them into your email newsletter format. No matter what type of emails you send or how often, try implementing one or more of these ideas to see what sticks. Happy writing!

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